Is it worth going to the mind gym?

 作者:董嗥戗     |      日期:2019-03-02 01:18:01
By Graham Lawton I’M CONCENTRATING hard, staring at a small white square in the middle of my computer screen. Any second now a letter is going to flash up inside the box. At the same time a bird will pop up elsewhere on the screen. My task is to hit the bird with my mouse, then type the letter in the box. I’m playing a game called Birdwatching, and if my boss catches me at it I’ll have some explaining to do. But I’ve got an excuse: I’m training my brain. The more I practise, the better I’ll get and the more powerful my brain will become – or at least that’s what I’m told. Birdwatching is the brainchild of San Francisco-based Lumos Labs, just one of the dozens of companies that have sprung up in recent months to cash in on the “brain-training” craze. Like most of its competitors, the theory behind its sales pitch is straightforward. Your brain is like a muscle: the more you use it, the stronger it will get. For those who believe that claim, there are dozens if not hundreds of brain-boosting games now on the market, not to mention a plethora of books and magazines on the same subject. The best-known product is a video game called Dr Kawashima’s Brain Age, developed by neuroscientist Ryuta Kawashima from Tohoku University in Japan; it is marketed in the UK and Australia as Brain Training: How Old Is Your Brain? and endorsed by actress Nicole Kidman. While each brain trainer makes slightly different claims,